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Sales Director Europe


Rotterdam, NL, 3013 AA

Req ID:  79383
Facility:  Rotterdam-554
Department:  APS Sales EUR
Division:  Global APS and Supply Chain



This is who we are


LyondellBasell (NYSE: LYB) is one of the largest plastics, chemicals and refining companies in the world. Driven by its employees around the globe, LyondellBasell produces materials and products that are key to advancing solutions to modern challenges like enhancing food safety through lightweight and flexible packaging, protecting the purity of water supplies through stronger and more versatile pipes, improving the safety, comfort and fuel efficiency of many of the cars and trucks on the road, and ensuring the safe and effective functionality in electronics and appliances. LyondellBasell sells products into more than 100 countries and is the world's largest producer of polypropylene compounds and the largest licensor of polyolefin technologies. In 2022, LyondellBasell was named to Fortune Magazine's list of the "World's Most Admired Companies" for the fifth consecutive year.

This is the role


The purpose of the Sales Director role is to lead the assigned team of Sales Managers, develop and execute the APS EU Sales Plan, based on the respective Marketing strategies, realizing the budgeted Customer/Product sales volume at differential pricing, managing senior management relationships with strategic accounts in Europe, capturing growth opportunities in targeted applications, driving excellence in business processes like Pricing, S&OP, Credit management, QN, SF, CX, reporting on Sales KPI’s, cooperating with the Marketing, NBD, ADTS, CS and Credit team and coordinating with peers in other APS Regions and O&P.

Roles & Responsibilities


  • Ensures, promotes and implements highest safety policies and standards.
  • Defines goals & objectives for APS Sales EU Team in accordance with, and ensures consistent execution of, the business strategy across the region/segment for the relevant APS product lines in selected channels to market.
  • Builds, develops, and motivates the team of Sales and Account Managers to ensure maximum efficiency and effectiveness towards the APS Sales Goals and Objectives. 
  • Ensures all policies and procedures are respected by the team and proactively “lives” them 
  • Drives for results and achieves sales and pricing objectives in terms of contribution margin, volume, differential pricing, quality and services for the team and assigned customers. 
  • Develops and nurtures relationships with senior managers of Key Account DMU's to support Key Account Managers in their goals and objectives. 
  • Manages working capital related parameters like consignment stocks, payment terms, overdues, discounts, rebate agreements, complexity of customer specific products & services in order to attain best balance of costs and exposure to net income. 
  • Ensures pricing policy is implemented in accordance with pricing guidelines, in order to maximize the absolute margin return and develops pricing tools to enable efficient pricing management.
  • Works closely with Internal stakeholders (Finance, Credit, Quality, CS, Legal, HR) to drive excellence in all sales related processes.
  • Develops and implements Customer Segmentation with differentiated Service levels
  • Initiates and drives continuous improvement projects
  • Ensure Contract Management policies are implemented and adopted
  • Supports Customer Service to ensure customer service levels are met according to customer classification and Service Level Agreements.
  • Develops and executes Sales Plan including annual budget. 
  • Drives operational and commercial excellence in S&OP (FC accuracy), Pricing Management, Contract Management, SoX checks.
  • Drives Customer Excellence through adoption of Salesforce and development of Customer interfacing portals (CX, CE tools)
  • Frequently reports on main KPI’s in the region
  • Recruits, Inspires, coaches and gives feedback to the Sales Managers and facilitates them in achieving the APS EU sales objectives

Areas of Expertise


  • Leadership and people management
  • Communication, planning and organizing
  • Complaint and conflict management
  • Markets, applications, products, customers, pricing and trends 
  • Circular economy and sustainability
  • Sales


This is what you bring


  • University or college degree in Business Administration, in Sciences or Engineering; 
  • Master’s degree preferred
  • Minimum 15 years of experience in managerial roles in Polymers, Sales, Business Management in an international industrial business environment, or Marketing preferably in the plastic or chemical sector or related end markets.
  • Basic IT skills (Microsoft Outlook, Office Powerpoint/Word/Excel, Microsoft Teams, SAP R/3, SalesForce)
  • English in combination with at least one local language in the applicable region


  • Negotiating – Can negotiate skillfully in tough situations with both internal and external groups. Can settle differences with minimum “noise”. Can win concessions without damaging relationships. Can be direct and forceful as well as diplomatic. Gains trust quickly of other parties to the negotiations. Has a good sense of timing. 
  • Presentation and Communication Skills – Presents information in a simple way, clearly communicating the key messages and engages the audience. Communicates openly and clear. Simplifies complex issues where possible and share information freely 
  • Product and Technical Knowledge – Looks for opportunities to continuously learn about LYB products and services to be able to clearly articulate these in a strong value proposition for the partner entity.

This is what we offer


We offer an environment where we encourage personal and professional growth and where you will be rewarded for your performance and results. You will have the possibility to work with specialist on all fields to develop innovative solutions and to extend your national and international network. In addition, we offer you a competitive salary package.

The Company's Global Remote Work Policy allows eligible employees the option to work up to two days a week from home.


LyondellBasell is committed to advancing diversity, equity & inclusion (DEI) to ensure a positive experience for all employees.

Interested ?


Please feel free to connect with Ton Brands, Corporate recruiter ton.brands @ for more details. Would you like to apply? Just send us your motivation and resume via the application button


LyondellBasell does not accept or retain unsolicited résumés or phone calls and/or respond to them or to any third party representing job seekers.

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