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Marketing Manager, Automotive, Medical and Non-Woven, China


Pudong New District, SH, CN, 200120

Req ID:  84270
Facility:  Shanghai-484
Department:  Marketing Automotive & Compounding
Division:  Olefins and Polyolefins and Global Procu

Marketing Manager, Automotive, Medical and Non-Woven, China

Basic Function

Supporting Asia Marketing Manager in development, implementation of market, product and pricing strategies which create market value,  and capture the maximum potential in the relevant market segments in China.

Primary responsibility includes structuring and driving market, key accounts management and product optimization initiatives in close collaboration with the customer management team, ADTSI; Planning and supply source interfaces; Marketing excellence initiatives; and other related marketing works with alignment and goals set by Asia Marketing Manager.

Roles & Responsibilities

-    Work closely with Customer Management Team and own connections with market players to collect, analyze and translate market intelligences and key accounts information (SoW, competitive landscape, opportunities & trends) to strategies and actions for capturing both short-term and long-term opportunities and mitigating threats to BAP businesses.
-    Propose and execute the approved China Marketing Strategies and marketing excellence initiatives for the relevant segments with region specific and supply source specific elements fully aligned BAP’s long term business strategies
-    Support all value creation initiatives with alignment and goals set by Asia Marketing Manager 
-    Analyze supply and demand dynamics’ impact on local price in China and make recommendation to Asia Marketing Managers for pricing strategy formulation and execution. 
-    Establish an effective communication channel with JVs on meeting daily customer demands and enquiries that resulting in better pricing management. 
-    Review LYB’s demand and supply position as well as  regional premium for proposing and monitoring volume allocations.
-    Effectively and accurately communicate with Planning and Customer Management Team on monthly forecast per the customers and market situation
-    Knowledgeable in product life cycle and comprehensive understanding of product management and new product promotions (NPI).
-    Product portfolio management including but not limited to segment study,  product review, new product development and promotion, and deliver results timely. 
-    Monitor customer trial progress in China together with ADTS and Account Managers, e.g. opportunity management, sample approval, trial time line and results and follow up.
-    Organize different database and prepare regular reports for management decision

Min. Qualifications

University degree with science or engineering curriculum.  MBA preferred.
Basic IT capabilities (e-mail, SAP R3, EXCEL, WORD, POWERPOINT).
Work Experience:
Minimum 10 years experience in marketing, sales, ADTS or asset management position.
Good technical understanding of polyolefins products and applications an advantage.
Critical Competencies: 

Business Insights – Applying knowledge of business and the marketplace to advance the organization’s goals.  Knows how businesses work and how organizations make money.  Keeps up with current and possible future, policies, practices, and trends in the organization, with the competition, and in the marketplace.  Uses knowledge of business drivers and how strategies and tactics play out in the market to guide actions.

Strategic Mindset – Seeing ahead to future possibilities and translating them into breakthrough strategies. Anticipates future trends accurately. Readily poses future scenarios. Articulates credible pictures and visions of possibilities that will create sustainable value.  Creates competitive and breakthrough strategies that show a clear connection between vision and action. 

Organizational Savvy – Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.  Is sensitive to how people and organizations functions.   Anticipates land mines and plans approach accordingly.   Deals comfortably with organizational politics. Knows who has power, respect, and influence.  Steers through the organizational maze to get things done.

Decision Quality – Making good and timely decisions that keep the organization moving forward. Makes sound decisions, even in the absence of complete information. Relies on a mixture of analysis, wisdom, experience, and judgment when making decisions.  Considers all relevant factors and uses appropriate decision-making criteria and principles.  Recognizes when a quick 80% solution will suffice.

Drives Vision and Purpose – Painting a compelling picture of the vision and strategy that motivates others to action. Talks about future possibilities in a positive way. Creates milestones and symbols to rally support behind the vision. Articulates the vision in a way everyone can relate to. Creates organization-wide energy and optimism for the future. Shows personal commitment to the vision.

Functional Competencies/Skills:
Demonstrated ability in preparation of marketing plans from analysis through to implementation.
Good understanding of automotive industry knowledge is a plus.
Established business network in automotive value chain is a plus. 
Experience in Product Introduction and Marketing planning
Experience in polymer business operation
Acquaintance of S&OP process for spot and regular business
Product management experience, including pricing and allocation.
Portfolio management is a plus.
Customer facing experience, e.g. spec. sales 
Excellent presentation skills, communication skills
Negotiations skills (preparation, strengths &weakness analyses, customer support).

1.    Fluent Chinese (good spoken Mandarin is a must) and English
2.    High proficiency in English writing


Builds effective teams
Cultivates innovation
Customer focus
Demonstrates courage
Drives results
Ensures accountability
Instills trust and exemplifies integrity

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