APAC CPC Business Manager

BASIC FUNCTION:

Develop and implement market, product and pricing strategies which create market value and capture the maximum potential in the colour masterbatch market segments across APAC region. Responsibility includes structuring and driving market and product portfolio optimization initiatives in close collaboration with the cross functional team in the regions and globally.

RESPONSIBILITIES AND ACCOUNTABILITIES:

Pricing & Value Management
-    Define and enforce pricing strategy, guidelines, and governance
-    Lead value-based pricing initiatives across segments and applications
-    Approve pricing deviations and manage spot/formula pricing decisions
-    Optimize volume allocation vs supply constraints

Innovation, Project & Portfolio Pipeline Management
-    Own and drive project pipeline linked to portfolio strategy
-    Act as P&L gatekeeper in New Product Development (NPD) process
-    Identify and prioritize market-driven and technology-driven opportunities
-    Leverage global/regional success cases for replication in APAC

Core Team Leadership & Cross-Functional Execution 
-    Lead the APAC CPC core team (Sales, ADTS, Supply Chain, Procurement, Product Management)
-    Establish clear governance, meeting cadence, and decision-making framework
-    Drive alignment on pricing, portfolio, pipeline, and key projects
-    Resolve trade-offs across margin, volume, service level, and cost

Market Intelligence & Business Steering
-    Build and maintain deep market understanding (segments, competitors, supply-demand)
-    Conduct benchmarking, profitability analysis, and SWOT
-    Lead MBR/QBR and long-range planning, linking insights to actions

Commercial Excellence & Go-to-Market Execution
-    Drive execution of marketing programs and customer engagement strategies
-    Develop and deploy go-to-market tools (playbooks, product positioning, training)
-    Support key customer development and value-based selling approach

Technical & Product Excellence
-    Oversee product development, formulation, and quality performance
-    Support scale-up and manufacturing optimization
-    Provide technical guidance to resolve product and application issues

Raw Material, Supply & Cost Optimization with Procurement team/PAD 
-    Guide raw material strategy, supplier selection, and alternative sourcing
-    Drive cost optimization and supply flexibility initiatives

Team Leadership & Capability Development
-    Lead CPC business team on prioritization, performance, and capability building
-    Develop commercial, technical, and market expertise within the team
-    Drive Goal ZERO HSE culture

PERSON SPECIFICATION:

Education:
•    Bachelor’s degree or equivalent 
•    Proficient in SAP, Excel, PowerPoint, and Word

Work Experience:
•    10+ years in marketing, sales, ADTS, or commercial roles 
•    Strong technical understanding of color masterbatch applications and raw materials

Critical Competencies:

•    Build Partnerships
Develops and leverages relationships with colleagues, customers, suppliers, and stakeholders to achieve results. 

•    Deliver Results 
Executes plans and work to ensure that strategic priorities yield measurable results and safe outcomes for the organization, employees, and customers. 

Ensure timely deliverables and accurate profit and cost outcomes. Continuously looking for best practices and opportunities to work more efficient. 

•    Drive Innovation 
Generates novel solutions and impactful improvements that create sustainability and measurable value for existing and potential customers. 

•    Grow Capabilities
Creates a work environment where all employees can develop and realize their full potential, allowing the organization to meet current and future business challenges. 

•    Promote Inclusion
Takes action to ensure that the capabilities and insights of all individuals are valued and included in ways that lead to organizational success, equitable outcomes, and a sense of belonging. 

•    Execution
Strong individual contributor skillsets and partnership to ensure can drive execution to meet project and actions outcomes

•    Priority Setting 
Spends his/her time and the time of others on what’s important; quickly zooms in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.

•    Integrity and Trust 
Widely trusted; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn’t misrepresent him/herself for personal gain.

•    Communication Skills
Excellent communication skills in both oral and written. Possesses high level of communication skills to build relationships at all levels.

Ables to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effective results.

•    Presentation Skills 
Effectives presentation skills in a variety of formal presentation settings: one-on-one, small and large groups, with peers, and managers; is effective both inside and outside the organization, on both data and controversial topics; commands attention and can manage group process during the presentation.

Functional Competencies/Skills

• Demonstrated ability in preparation of marketing plans from analysis through to implementation.
• Understanding of LyondellBasell’s core technologies, products and customer portfolio.
• Technology skills (production-plants, process, applications, products, asset footprint).
• Relevant industry know-how to manage business strategies successfully.
• Negotiations skills (preparation, strengths &weakness analyses, customer support).
  Languages:
• Fluent in English
• One or more other Asian languages preferable, for example Mandarin